Exploring Marketing: A Creative Learning Approach, Patrice Anne Nuq and Bob Boland, International University in Geneva, Switzerland.

ISBN-10: 1-905941-005
ISBN-13: 978-1-905941-00-1
Cloth, 80 pages

Are you preparing for that first introductory course in marketing? Are you entering a new job that requires you to have basic knowledge and understanding of consumer marketing? Exploring Marketing: A Creative Learning Approach is a tried and tested knowledge-based program that solidly reinforces the basic principles and concepts of marketing. Used as a stand-alone program, or as a supplement to a Principles of Marketing textbook, the Creative Learning Approach leads you from simple to complex ideas in a gradual fashion. Before long, you will feel comfortable and confident with marketing terms and concepts.

Accompanying this workbook is a CD-ROM with robust enrichment materials to enhance your learning. These include a glossary of 200 terms, Power Point slides with cases and solutions as well as audio reinforcement, interactive quizzes, and a final exam.

“This is an amazing course! I was able to apply my knowledge of marketing immediately in the workplace, thus enabling me to communicate more efficiently with my marketing colleagues. I highly recommend this approach.”

Valerie Extermann, Communication Specialist, Communications, EAME Power Systems, CATERPILLAR Geneva, Switzerland

“This course was fantastic! It really helped reinforce my knowledge.”

Céline Ghrenassia, Student, International University in Geneva, Switzerland

Click here to download the Preface
Click here to download sample chapter 3

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Exploring Marketing: A Creative Learning Approach, Patrice Anne Nuq and Bob Boland, International University in Geneva, Switzerland.

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