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Book Detail

Talking to the Empowered Consumer-PDF

Author: Klaus Oestreicher

$9.99

SKU: empowered_consumer Categories: Consumer Behavior, eBook, Popular Culture, Special Reports
  • Description

Description

Talking to the Empowered Consumer: Dealing with the Shift of Power

Author: Klaus Oestreicher, Worcester Business School, University of Worcester, UK

Academic research has not yet fully explored the concept of the empowered consumer, but practitioners need to consider that consumers’ empowerment grows and has developed increasing impact on organisations.

This text is a downloadable PDF.

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