Description

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ISBN 10: 1-905941-04-8

ISBN 13: 978-1-905941-04-9

Patrice Anne Nuq and Bob Boland

Exploring Services Marketing: A Creative Learning Approach

Are you preparing for your first introductory course in services marketing? Are you entering a new job that requires you to have basic knowledge and understanding of services marketing? Then look no further! Exploring Services Marketing: A Creative Learning Approach is a tried and tested knowledge-based program that solidly reinforces the basic principles and concepts of marketing.

Used as a stand-alone program, or as a supplement to a Principles of Marketing textbook, the Creative Learning Approach leads you from simple to complex ideas in a gradual fashion. Before long, you will feel comfortable and confident with marketing terms and concepts.

Accompanying this workbook is a website with robust enrichment materials to enhance your learning. Simply go to www.synergiesmarketing.com  to find PowerPoint slides to support this course. Additional services are available and explained on the website.